At the onset of the Covid-19 pandemic, many New Yorkers weren't
wearing a mask in public. So me and my frequent creative-partner, Mark Schruntek,
created this :30 film for the New York Tough PSA Video Contest.
We had just 10 days, zero budget and due to the lockdown, a myriad of production
obstacles. But we eventually arrived at an easily producible idea that we felt captured
the inspiring yet no-nonsense message of “New York Tough,” so we
quickly enlisted Mark's cousin and film editor, Michael Bellino, to help bring it to life.