When Ad Copywriters Ruled

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Copywriting is a dying art because creatives (and brands) are now gun-shy to write anything cold-sweat-inducing or even mildly risky. Let's revisit the in-your-face Daffy's advertising. Read more >>

Rob Carducci Returns to Devito/Verdi As Creative Director, Nearly 30 Years After Instigating Ad Agency's First Uproar

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As an art director/copywriter at the fledgling DeVito/Verdi advertising agency in 1992, Rob Carducci's simple black-and-white print ad for a small chain of off-price clothing stores quickly provoked outrage and protests – and ultimately set the agency off on its renowned run of impactful ads that would come to mark its style over the next three decades. Read more >>

Rob Carducci Explains How to Discover Future Marketing Trends

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Rob Carducci, an award-winning advertising creative director from New York, NY, explains how marketing professionals can understand and use upcoming marketing trends before they become a large part of the landscape. Read more >>

Rob Carducci Explains The Role Of A Copywriter

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Rob Carducci is a seasoned advertising creative director based in New York, NY. Since a key part of the advertising industry involves writing, the specific skills of a copywriter are important. A copywriter, Robert Carducci notes, is not the same as any other writer. Read more >>

IdeaMensch Interviews Advertising Creative Director, Rob Carducci

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As a kid, I found that I had a proclivity for art and design, as well as having a persuasive way with words. After high school, the advertising industry just seemed like a logical place to try to make a living. As it turned out, I was pretty good at it and accomplished much more than simply making a living. Now, looking back, I can’t really imagine doing anything else professionally. Read more >>

Rob Carducci Shares How Social Media Is Expanding More Potential for Business Marketing

 

Social media has had a massive effect on marketing and advertising. In the future, that effect is only going to get more profound. Rob Carducci talks about how crucial social media will be to the future of most businesses as time goes on. Read more >>

Rob Carducci Explains New Advertising Trends for 2021

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Advertising on the Internet is heating up in 2021. Many new trends will profoundly change the industry. Rob Carducci is one of the experts in this field, and he thinks it will be one of the best years the industry has ever had. Read more >>

A Conversation With Rob Carducci About Motivation, Compassion, and Why It’s Important to Try To Have a Positive Impact

 

I derive a lot of inspiration from music. All kinds of music, actually. I love classical, rock, pop, and jazz pretty equally. It’s always on at my place. When I’m working, I find that having music playing in the background helps me to think better. Read more >>

Grey Crafts Hard-Hitting Ads for Gun Control Across Two Different Campaigns

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A guy named Ed stalks past the glum cubicles of a nondescript office suite, raises his gun and fires a single shot at a middle-aged managerial type, narrowly missing his target. Read more >>

Quixi Targets Busy Executives

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Cliff Freeman and Partners has focused on the dangers of multitasking in a $10 million, first-time campaign for Quixi, a new company that provides an array of “mobile-commerce” services. Read more >>

A New Campaign on Fox TV Guarantees to Push the Envelope

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Two Fox television networks, reinforcing their brand image of brash risk-taking that sometimes steps over the line, are planning two clutter-busting initiatives that are sure to be controversial. Read more >>