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Rob Carducci

Work Experience

2023 – present

Freelance Creative Director, Copywriter and/or Art Director

ADK America, The Bloc, Crafted, DeVito/Verdi, Paramount Global

2020 – 2022

Creative Director

DeVito/Verdi, New York

2014 – 2020

Freelance Creative

BBH, DeVito/Verdi, Digitas, Fortnight Collective, Havas Lynx Group,

Huge, McCann, TAXI, TBWA\Chiat\Day, VaynerMedia and many others

2012 – 2014

Creative Director / Copywriter

Grey, New York

2006 – 2012

Freelance Creative

180 Amsterdam, Crispin Porter + Bogusky, McCann, Publicis,

TAXI, TBWA\Chiat\Day, TBWA\Media Arts Lab and many others

2004 – 2006

Senior Art Director

TBWA\Chiat\Day, New York

1998 – 2004

Art Director / Copywriter

Cliff Freeman & Partners, New York

1994 – 1998

Instructor: Basic Advertising

School of Visual Arts, New York

1991 – 1998

Art Director / Copywriter

DeVito/Verdi, New York

A Few Key Accomplishments

2022

Created and spearheaded VICE News docuseries, I'm Also a Doctor, for Laurel Road (KeyBank) / Docuseries published across dedicated microsites, Laurel Road's social channels, VICE News' social channels, and broadcast in primetime on VICE TV / Series spun off as special year-end podcast episode / Series reached 22MM+ impressions with 500+ comments discussing critical topic / All 5 episodes met or exceeded VICE's Video Completion Rate benchmark with most popular episode at 44% above benchmark / Multichannel campaign delivered 18% increase in website users among targeted doctor audience / Managed 20-member team of designers, editors, filmmakers, and producers to produce multimedia effort 

2021

Conceptualized content promoting DEI for MetroHealth / Content inspired

Modern Healthcare to rank MetroHealth President and CEO Dr. Akram Boutros among 50 Most Influential Clinical Executives in U.S. / Coordinated 8-member

team of designers, editors, filmmakers, and producers to execute content 

2018

Developed messaging in both traditional and digital mediums to launch 1st ever Global Platform for American Express / Messaging led to 8% increase in

brand value in less than 12 months, record-breaking 9% increase in yearly revenue,

and Adweek Brand Genius Award for Amex CMO Elizabeth Rutledge

2015

Reimagined Rolling Stones 1972 tour plane as JFK airport pop-up lounge

to commemorate Tequila Sunrise Tour and to promote 2 Stones-themed

tequilas by Jose Cuervo / Experiential pop-up made from repurposed aircraft

parts reached 3MM+ passersby in 8 weeks with 60K+ consumer engagements

2013

Conceived and produced PSA for States United to Prevent Gun Violence, hailed "Best Gun Control Commercial Ever" by MSNBC / In 1 day with $0 media budget, PSA spread to 180 media outlets and increased site traffic 736% / In 1 week,

PSA received 1MM+ views and 760K Facebook shares, increased site traffic 3180%,

and inspired 1000s and 1000s of petition signatures

Generated concepts for competitive pitch that motivated

Volvo Cars to choose Grey London as new global creative agency /

New business win created 8% revenue increase for agency

2009

Ideated 360 campaign for Cialis which led 180 Amsterdam to win

competitive pitch for Eli Lilly and Company / Campaign comprised of

print advertisements, TV commercials, and web banners implemented

across 14 European countries was 1st ever centralized campaign for Lilly

2005

Formulated campaigns and concepts that assisted

TBWA\Chiat|Day to land approximately $300MM Sprint/Nextel account /

Hired by agency as staff Art Director shortly thereafter

2001

Conceptualized campaign responsible for Cliff Freeman & Partners

to land $20MM Mohegan Sun account

1994

Invited back to alma mater School of Visual Arts as Instructor only 3 years after graduation by widely beloved educator Richard Wilde, chair of the BFA Advertising and BFA Design departments / Introduced classes of 20-30 students to process of creating original, insightful, and memorable advertising concepts / Created assignments, taught creative best practices, and provided feedback which inspired students to create their 1st ever advertising concepts / Consistently received unanimous positive reviews from students for 4 years / Developed professional relationships and even lifelong friendships with several former pupils

1991 – 1998

Devised multiple campaigns and concepts contributing to numerous new

business wins worth millions and millions of dollars for DeVito/Verdi 

Awards & Honors

 

ADDYs

AICP

ANDYs

American Advertising Awards

Art Director's Club

Cannes

Clios

Communication Arts

D&AD

Digiday

Graphis

New York Festivals

Obies

One Show

WARC

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