ROB CARDUCCI CREATIVE DIRECTOR

A FEW KEY ACCOMPLISHMENTS

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• Providing guidance, advice, and support to both up-and-coming and seasoned creatives as invited mentor at Talk to a Creative Director / Learn more about Rob and schedule your chat with him here

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• Single-handedly conceptualized and spearheaded VICE News docuseries, I’m Also a Doctor, for Laurel Road (KeyBank) / Managed 20-member team of designers, editors, filmmakers, and producers to produce multimedia effort

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• Conceived and produced public service announcement for States United to Prevent Gun Violence, lauded as possibly “The Best Gun Control Commercial Ever Produced?” by BuzzFeed

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• Reimagined Rolling Stones 1972 tour plane as JFK airport pop-up lounge to commemorate Tequila Sunrise Tour and to promote 2 Stones-themed tequilas by Jose Cuervo

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• Ideated 360 campaign for Cialis which led 180 Amsterdam to win competitive pitch for Eli Lilly and Company

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• Above campaign was implemented across 14 European countries and was 1st ever centralized campaign for Lilly

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• Conceptualized campaign responsible for Cliff Freeman & Partners to land $20MM Mohegan Sun account

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• Created several concepts at Cliff Freeman & Partners which are still referenced by fellow creatives as “legendary” and “notorious”

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• Invited back to alma mater School of Visual Arts as Instructor only 3 years after graduation by widely beloved educator Richard Wilde, chair of both BFA Advertising and BFA Design departments

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• Introduced classes of 20-30 students to process of creating original, insightful, and memorable advertising concepts

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• Created assignments, taught creative best practices, and provided feedback which inspired SVA students to create their 1st ever advertising concepts / Consistently received unanimous positive reviews from students for 4 years

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• Developed professional relationships and even lifelong friendships with several former pupils

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• Formulated messaging in both traditional and digital mediums to help launch 1st ever Global Platform for American Express / Messaging led to 8% increase in brand value in less than 12 months and record-breaking 9% increase in yearly revenue

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• Above messaging contributed to Adweek Brand Genius Award for Amex CMO Elizabeth Rutledge​​

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• Conceptualized content promoting Diversity, Equity and Inclusion for MetroHealth / Coordinated 8-member team of designers, editors, filmmakers, and producers to execute content

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• Above DEI content inspired Modern Healthcare to rank MetroHealth President and CEO Dr. Akram Boutros among 50 Most Influential Clinical Executives in U.S.​​

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• Developed campaigns and concepts that assisted TBWA\Chiat\Day to land approximately $300MM Sprint/Nextel account / Hired by agency as staff Art Director shortly thereafter​​​​

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• Generated concepts for competitive pitch that motivated Volvo Cars to choose Grey London as new global creative agency / New business win created 8% revenue increase for agency​​

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• Devised multiple campaigns and concepts contributing to numerous new business wins worth millions and millions of dollars for DeVito/Verdi 

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• Created various concepts and campaigns which helped establish reputation of newly-formed DeVito/Verdi / First advertisement ever crafted is only work featured on Wikipedia page of agency head Ellis Verdi

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• Hired as junior art director upon graduation from School of Visual Arts by highly revered SVA instructor Sal DeVito at his startup agency Follis/DeVito/Verdi