ROB CARDUCCI CREATIVE DIRECTOR

A FEW KEY ACCOMPLISHMENTS

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• Providing guidance and mentorship to both emerging and seasoned creatives as an invited mentor for Talk to a Creative Director. Learn more about Rob and schedule your chat here.

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• Conceptualized and spearheaded the VICE News docuseries I’m Also a Doctor for Laurel Road (KeyBank), managing a 20-member team of designers, editors, filmmakers, and producers to deliver a comprehensive multimedia effort.

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• Conceived and produced a public service announcement for States United to Prevent Gun Violence, praised by BuzzFeed as likely “The Best Gun Control Commercial Ever Produced.”

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• Reimagined the Rolling Stones' 1972 tour plane as a pop-up lounge at JFK Airport to celebrate the Tequila Sunrise Tour and promote two Stones-themed tequilas by Jose Cuervo.

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• Ideated a 360-degree campaign for Cialis that led 180 Amsterdam to win the competitive pitch for Eli Lilly and Company.

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• Produced the above Cialis campaign, which launched across 14 European countries, becoming the first centralized campaign for Lilly.

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• Conceptualized a campaign that secured the $20MM Mohegan Sun account for Cliff Freeman & Partners.

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• Developed multiple campaigns at Cliff Freeman & Partners, many of which are still regarded by peers as “legendary” and “notorious.”

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• Invited to return as an instructor at the School of Visual Arts only three years after graduation by Richard Wilde, chair of BFA Advertising and BFA Design.

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• Taught 20-30 students per class the process of creating original, insightful, and memorable advertising concepts, receiving unanimous positive reviews over four years.

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• Designed assignments, instilled creative best practices, and provided actionable feedback that inspired SVA students to create their first-ever advertising concepts.

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• Built professional relationships and even lifelong friendships with several former pupils.

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• Crafted messaging for the first-ever Global Platform for American Express, resulting in an 8% brand value increase and a record-breaking 9% revenue growth within 12 months.

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• Above efforts contributed to American Express CMO Elizabeth Rutledge winning the Adweek Brand Genius Award.

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• Created DEI-focused content for MetroHealth, coordinating an 8-member team to execute materials that earned Modern Healthcare's recognition of MetroHealth President Dr. Akram Boutros as one of the 50 Most Influential Clinical Executives in the U.S.​​

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• Developed campaigns that helped TBWA\Chiat\Day secure the $300MM Sprint/Nextel account and was subsequently hired as a staff art director.

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• Generated concepts that led Volvo Cars to select Grey London as its new global creative agency, driving an 8% revenue boost for the agency.

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• Devised campaigns and concepts for DeVito/Verdi that contributed to numerous multimillion-dollar new business wins.

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• Helped establish DeVito/Verdi’s reputation as an industry leader, with the first advertisement Rob crafted becoming the sole work featured on agency head Ellis Verdi's Wikipedia page.

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• Hired as a junior art director upon graduation from SVA by revered instructor Sal DeVito at his startup agency, Follis/DeVito/Verdi.