Work Experience
2023 – present
Freelance Creative Director, Copywriter and/or Art Director
ADK America, The Bloc, Crafted, DeVito/Verdi, Paramount
2020 – 2022
Creative Director
DeVito/Verdi, New York
2014 – 2020
Freelance Creative
BBH, DeVito/Verdi, Digitas, Fortnight Collective, Havas Lynx Group,
Huge, McCann, TAXI, TBWA\Chiat\Day, VaynerMedia and many others
2012 – 2014
Creative Director / Copywriter
Grey, New York
2006 – 2012
Freelance Creative
180 Amsterdam, Crispin Porter + Bogusky, McCann, Publicis,
TAXI, TBWA\Chiat\Day, TBWA\Media Arts Lab and many others
2004 – 2006
Senior Art Director
TBWA\Chiat\Day, New York
1998 – 2004
Art Director / Copywriter
Cliff Freeman & Partners, New York
1994 – 1998
Instructor: Basic Advertising
School of Visual Arts, New York
1991 – 1998
Art Director / Copywriter
DeVito/Verdi, New York
A Few Key Accomplishments
2022
Created and spearheaded VICE News docuseries, I'm Also a Doctor, for Laurel Road (KeyBank) / Docuseries published across dedicated microsites, Laurel Road's social channels, VICE News' social channels, and broadcast in primetime on VICE TV / Series spun off as special year-end podcast episode / Series reached 22MM+ impressions with 500+ comments discussing critical topic / All 5 episodes met or exceeded VICE's Video Completion Rate benchmark with most popular episode at 44% above benchmark / Multichannel campaign delivered 18% increase in website users among targeted doctor audience / Managed 20-member team of designers, editors, filmmakers, and producers to produce multimedia effort
2021
Conceptualized content promoting DEI for MetroHealth / Content inspired
Modern Healthcare to rank MetroHealth President and CEO Dr. Akram Boutros among 50 Most Influential Clinical Executives in U.S. / Coordinated 8-member
team of designers, editors, filmmakers, and producers to execute content
2018
Developed messaging in both traditional and digital mediums to launch 1st ever Global Platform for American Express / Messaging led to 8% increase in
brand value in less than 12 months, record-breaking 9% increase in yearly revenue,
and Adweek Brand Genius Award for Amex CMO Elizabeth Rutledge
2015
Reimagined Rolling Stones 1972 tour plane as JFK airport pop-up lounge
to commemorate Tequila Sunrise Tour and to promote 2 Stones-themed
tequilas by Jose Cuervo / Experiential pop-up made from repurposed aircraft
parts reached 3MM+ passersby in 8 weeks with 60K+ consumer engagements
2013
Conceived and produced PSA for States United to Prevent Gun Violence, hailed "Best Gun Control Commercial Ever" by MSNBC / In 1 day with $0 media budget, PSA spread to 180 media outlets and increased site traffic 736% / In 1 week,
PSA received 1MM+ views and 760K Facebook shares, increased site traffic 3180%,
and inspired 1000s and 1000s of petition signatures
Generated concepts for competitive pitch that motivated
Volvo Cars to choose Grey London as new global creative agency /
New business win created 8% revenue increase for agency
2009
Ideated 360 campaign for Cialis which led 180 Amsterdam to win
competitive pitch for Eli Lilly and Company / Campaign comprised of
print advertisements, TV commercials, and web banners implemented
across 14 European countries was 1st ever centralized campaign for Lilly
2005
Formulated campaigns and concepts that assisted
TBWA\Chiat|Day to land approximately $300MM Sprint/Nextel account /
Hired by agency as staff Art Director shortly thereafter
2001
Conceptualized campaign responsible for Cliff Freeman & Partners
to land $20MM Mohegan Sun account
1994
Invited back to alma mater School of Visual Arts as Instructor only 3 years after graduation by widely beloved educator Richard Wilde, chair of the BFA Advertising and BFA Design departments / Introduced classes of 20-30 students to process of creating original, insightful, and memorable advertising concepts / Created assignments, taught creative best practices, and provided feedback which inspired students to create their 1st ever advertising concepts / Consistently received unanimous positive reviews from students for 4 years / Developed professional relationships and even lifelong friendships with several former pupils
1991 – 1998
Devised multiple campaigns and concepts contributing to numerous new
business wins worth millions and millions of dollars for DeVito/Verdi
Awards & Honors
ADDYs
AICP
ANDYs
American Advertising Awards
Art Director's Club
Cannes
Clios
Communication Arts
D&AD
Digiday
Graphis
New York Festivals
Obies
One Show
WARC