I was asked to join the team that was launching the first ever Global Platform
for American Express. Part of my job was to help modernize the brand's image with
fresh twists on the classic American Express tagline, "Don't leave home without it."
Our teamwork resulted in a Brand Genius Award for Amex CMO, Elizabeth Rutledge.
For lifestyle and business...
For features and financing...
In stadiums and arenas around the country...
And digital out-of-home advertising everywhere from the streets of Soho...
To the streets of Chicago.
And from your morning commute...
To your evening commute.
And during everything from home improvement shows...
To more specific shows like The Walking Dead.
And of course, the ever-popular email blast...
And here's an extra bonus idea...
