Some guys only want to talk about sports. For them,
there's the hit game show: Sports Geniuses.
By the way, I'm not sure an agency could sell any of these spots today.
But it the was '90s, and this was the tone that worked for the brand.
With its irreverent, free-wheeling atmosphere, the biggest names in sports
will do anything to get on The Best Damn Sports Show Period.
Fun Fact: These commercials were directed by the Hughes Brothers
(Menace II Society, Dead Presidents, American Pimp).
And you gotta admit: That's pretty fuckin' badass.