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Sport Geniuses
If Only Every Question Was a Sports Question
ON-AIR PROMOS
Knowing that the target audience for the hit game show Sports Geniuses was “dudes who watch sports,” we crafted the ad campaign with “dude humor”—a playful and irreverent tone that resonated perfectly with this demographic.
The campaign achieved outstanding results, generating significant buzz and engagement among sports fans. By using humor that felt authentic to the audience, the ads effectively captured attention, built anticipation for the show, and solidified Sports Geniuses as must-watch entertainment for sports enthusiasts.
PRESS
Lürzer's Archive
AWARDS
Clio, Gold
One Show, Merit
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