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Best Damn Sports Show Period
The Show Athletes Really Want to Be On
ON-AIR PROMOS
With its irreverent and free-wheeling atmosphere, The Best Damn Sports Show Period became a must-watch destination for sports fans.
To promote the show, we created an ad campaign infused with “dude humor”—a playful and irreverent tone tailored to the target audience of sports-loving guys. This humor not only captured the essence of the show but also resonated deeply with its viewers, reinforcing the program’s reputation as a fun and unfiltered take on the sports world.
Fun fact: These promos were directed by the Hughes Brothers, acclaimed filmmakers known for Menace II Society, Dead Presidents, and American Pimp, bringing their distinct creative vision to the campaign and elevating its appeal.
PRESS
New York Times
AWARDS
One Show, Merit
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