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40% of men over 40 suffer from Erectile Dysfunction – however, many of them
make excuses to themselves. So on behalf of Eli Lilly, let's encourage ED sufferers
to stop making excuses and talk to their doctors about getting treatment.
Behind-the-scenes of the first ever centralized campaign,
implemented across fourteen European countries, for Eli Lilly...
And here's how the above concept worked in magazines such as Men's Health...
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