ROB CARDUCCI CREATIVE DIRECTOR

40% of men over 40 suffer from Erectile Dysfunction – however, many of them make excuses to themselves. So on behalf of Eli Lilly, let’s encourage ED sufferers to stop making excuses and talk to their doctors about getting treatment.

 

This 360 campaign for Cialis led 180 Amsterdam to win the competitive pitch for Eli Lilly and Company. The campaign, comprised of TV commercials, web banners, and print advertisements in Men’s Health, was implemented across fourteen European countries, and was the first ever centralized campaign for Lilly.