ROB CARDUCCI CREATIVE DIRECTOR

Forty percent of men over 40 suffer from Erectile Dysfunction, yet many make excuses to avoid seeking help. On behalf of Eli Lilly, we encouraged ED sufferers to stop making excuses and talk to their doctors about getting treatment.

 

This 360 campaign for Cialis helped 180 Amsterdam win the competitive pitch for Eli Lilly and Company. The campaign, which included TV commercials, web banners, and print ads in Men’s Health, was rolled out across fourteen European countries. It marked the first-ever centralized campaign for Lilly.