ROB CARDUCCI CREATIVE DIRECTOR

In celebration of NASCAR Champions Week in New York City, let’s have the top NASCAR Nextel Cup Series drivers take a “victory lap” around the Waldorf Astoria. To amp up the excitement, we’ll surround the hotel with 25 phone kiosks showcasing New Yorkers as diehard NASCAR fans. And to top it off, let’s create a commercial highlighting how NASCAR Champion Jimmie Johnson gets things done with Nextel.